Posted on / by companiaweb

Ibm Customer Reference Agreement

As an IBM customer, you may be asked to sign a customer reference agreement. This agreement outlines the terms and conditions of allowing IBM to use your company`s name, logo, and other identifying information in marketing materials and promotional activities.

While some companies may be hesitant to sign such an agreement, there are many benefits to being an IBM customer reference. For example, by allowing IBM to use your company as a reference, you can help promote your brand through the association with IBM. Additionally, you can help IBM demonstrate the value of its products and services to other potential customers.

It`s important to note that the customer reference agreement is not a binding contract. You can opt out of being an IBM customer reference at any time, for any reason. However, it`s worth considering the potential benefits of the agreement before making a decision.

Here are some key points to consider when reviewing an IBM customer reference agreement:

– Scope: Make sure you understand the scope of the agreement. Will IBM be able to use your company`s name and logo in all marketing materials, or only certain types (e.g. case studies, press releases)? Will you have the opportunity to review and approve any materials before they are published?

– Duration: How long will the agreement be in effect? Is it a one-time agreement, or will IBM be able to use your company as a reference indefinitely? Make sure you are comfortable with the duration before signing.

– Compensation: While most customer reference agreements do not offer compensation, some companies may offer incentives for participation (e.g. discounts on IBM products or services). If compensation is offered, make sure you understand the terms and conditions.

– Confidentiality: Consider any confidentiality concerns you may have. Will IBM be sharing sensitive information about your company in its marketing materials? Make sure you are comfortable with the level of detail that will be included in any references.

Ultimately, the decision to sign an IBM customer reference agreement is up to you. However, by being a reference, you can help promote your brand and demonstrate the value of IBM`s products and services to potential customers. Just make sure you understand the terms and conditions of the agreement before signing on the dotted line.